About The Moment
The Moment is a precision-driven coaching company specialising in identity-level change where insight alone has not been sufficient.
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The work exists for people who are capable, intelligent, and self-aware, yet still find themselves reacting, repeating patterns, or feeling internally blocked despite years of effort, insight, or personal development.
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This company operates where mindset work and surface-level coaching stop producing results.
Why insight hasn’t produced resolution
THE ACTUAL PROBLEM
Many high-functioning individuals understand their patterns logically.
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They know where their behaviours come from.
They can explain their reactions.
They have insight, awareness, and discipline.
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Yet insight alone does not stop the reaction.
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The limitation is not effort, intelligence, or willingness to change.
The limitation is that most approaches operate at the level of understanding, not at the level where reactions are actually generated.
WHERE THIS WORK SITS
This work is not traditional mindset coaching.
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It doesn’t rely on affirmations, reframing, or behaviour control.
It doesn’t require ongoing processing, emotional management, or coping strategies.
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The focus is on changing the internal mechanism that creates the reaction in the first place, where perception, meaning, and identity intersect.
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When that mechanism changes, behaviour follows naturally.
Without force.
Without effort.
Without maintenance.
How the SHIFT Method Works
A structured method for resolving the internal wiring that drives repeated reactions.
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Why the Pattern Exists
The pattern you keep hitting didn’t form slowly over time.
It was wired in a high-pressure moment, when your system decided what it needed to prioritise in order to succeed.
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That wiring has been running in the background ever since, shaping how you respond, lead, and measure yourself, even when it no longer fits your current life.
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What looks like over-giving, over-thinking, or burnout isn’t a flaw.
It’s an outdated protective strategy your system hasn’t been asked to release.
02
Why Effort Fails
Most approaches step in after the pattern is already active.
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They help you reframe, regulate, or manage yourself in the moment. That can create insight, but insight doesn’t update the part of the system that learned pressure equals success.
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As long as the emotional charge tied to that learning remains, the system defaults to the same response under stress, regardless of how self-aware you are.
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Effort improves control.
It doesn’t resolve the source.
03
Life Without the Loop
When the emotional charge holding that wiring in place is resolved, the loop stops running. Not because it’s being managed or overridden, but because the trigger that sustained it is no longer active.
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Situations that once pulled a reaction no longer carry the same weight. Your system responds proportionately, without urgency, internal resistance, or the need for self-correction.
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What previously required effort now happens naturally. Decisions feel cleaner, boundaries hold without reinforcement, and forward movement is no longer driven by pressure or survival.
Who
This
Is
For
This work is designed for people who:
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Are capable, self-directed, and high-functioning
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Have already tried personal development or Alternative therapy
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Are done with endless processing
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Want change that holds when life applies pressure
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It isn’t for motivation, validation, or surface-level improvement.
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It’s for those who value clarity, precision, and lasting internal stability.
HOW THE COMPANY OPERATES
The Moment operates on a simple principle:
If change is real, it should hold under pressure.
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Our prioritises:
Accuracy over intensity
Outcomes over insight
Stability over performance
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The goal isn’t to feel different for a moment.
It’s to operate differently, consistently.
Founder
The Moment was founded by Bree Coulter, creator of the SHIFT methodology.
Bree developed SHIFT after recognising a consistent limitation across traditional personal development and coaching approaches: people could understand their patterns, articulate their history, and build insight, yet their reactions continued to surface under pressure.
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The methodology was designed to address that gap directly, working at the level where reactions are generated rather than where they are explained.
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Bree remains actively involved in the company. She works directly with clients, applies the methodology in practice, and represents the work through professional education, podcasts, and speaking engagements.
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Her role ensures the method remains precise, grounded in real-world application, and accountable to its original design, while The Moment itself is structured to operate beyond founder dependency, with the work standing on its own.