could not find.
ABOUT BREE
She built the tool
she needed and
Bree is the founder of The Moment and the creator of the NLC coaching framework — a method built not from a textbook, but from a desperate need to find something that actually worked.
THE MOMENT — WHAT IT EXISTS FOR
"They're tired of working so hard to stay the same. They don't want another coping tool. They want the moment everything changes."
WHERE THIS BEGAN
Not a theory.
A lived necessity.
Bree did not come to coaching purely through an interest in human behaviour. She came through an urgent, personal need to find something that worked, and a complete refusal to accept that the answer was going to take another decade to arrive.
By her early teens she had already spent 10 years inside the support systems available to her, child psychologists, counsellors, the full range of what conventional help looked like. She tried the alternatives too: every modality, every framework, every approach that promised something different. Some of it helped, in the way that many things help a little. None of it closed anything.
The gap in the industry was obvious to her from the inside. Not because the approaches were wrong, but because they were all working at the wrong layer. The pattern was being managed, processed, reframed, but never actually updated at the place it lived.
"If a trigger could be formed in a split second, I believed it could be rewritten in the same way. I wasn't prepared to spend another seven years scratching the surface. I wasn't even prepared to spend two."
So she built the method herself. What began as a personal framework, originally called "Make the Onion Cry," a wry joke about turning the tears back on the trigger, eventually became the SHIFT framework. Years of refining it, testing it on herself, then sought after to work with others, then working with business coaches of her own to shape it into something transferable.
The business was not called The Moment from the beginning. It operated under a different name, built entirely through referral, before Bree recognised that the name did not reflect what she actually did. The Moment is named after a specific instant inside a SHIFT session: the exact point where everything changes. Where the trigger is gone. Where the client notices something is different, even if they cannot yet explain why. That moment is what the entire framework is built toward.
THE NAME
What "The Moment"
actually means.
There is a specific instant inside a SHIFT session that Bree has witnessed over a thousand times. The client is mid-sentence, mid-thought, and then something shifts. Their face changes. The story they have been telling about themselves for years stops feeling true. They go quiet for a moment and then say some version of the same thing: "It's just... different. I can't explain it."
That is The Moment. Not a metaphor. Not a brand concept. An actual, observable, repeatable event inside the work. The business exists to give people access to it.
The Moment is not a coaching business. It's not mindset. It's the point in someone's life where the old wiring dies. Where the emotional loop collapses. Where they become someone they didn't even realise they could be.
WHERE EVERYTHING CHANGES
"The exact moment someone realises the trigger is gone, where the story changes, where they notice something is different even if they cannot explain why."
Working with Bree means working with someone who has been there, in the burnout, the perfectionism, the over-giving, and come out the other side.
WHAT YOU'RE WORKING WITH
Education will never
been the same as
living through it.
One of the most meaningful things Bree brings to this work is simple: she has been through enough to relate to almost anyone who sits in front of her. Not theoretically. Not through a case study. Through having experienced, in her own body and life, the specific weight of the patterns she now coaches. Don't get us wrong, Bree is very well educated and we are confident she relaxes to deep diving psychological and nutritional research studies in her downtime.
What we mean is, there is a significant gap between knowing what burnout looks like in a clinical sense and knowing what it feels like to be burned out with no sense of purpose, or burned out from emotional exhaustion, or burned out from perfectionism, undereating, barely sleeping, working yourself into the ground to meet a standard that keeps moving. These are all entirely different experiences that require three entirely different approaches.
Bree has lived all of them and while they may look the same, what drives the experience is totally different.
On lived understanding
"I am very aware that everybody's experience is different. I'm also aware of the gaps that sit between education and lived experience. You'll be working with someone who has had it, been through it, and come out on the other end."
On what drives the work
"I spend the time to understand you, what you're trying to achieve, and how to get you there. Your success is my success, and that is what brings me the most amount of purpose in this life."
On who she has worked with
"I have worked with people I take my hat off for, people who have carried enormous weight with quiet strength and no applause. I have created meaningful change for them because I have a real understanding of what their life has looked like."